A lover of music and an experimenter from an early age, Long Island, New York's Madison Elle Beer started posting videos of her singing cover versions of some well-known tracks as she was just 13 in 2012. Justin Bieber, the pop idol, discovered her rendition of Etta Jam's "At Last", and shared it with his 25+ million Twitter followers. The publicity led to the signing of a record deal at Island Records, and then an agreement to manage Bieber's manager. Beer also got a small part in Louder Than Words, starring David Duchovny, and it was premiered at the 2013 festival. Her debut single with the melismatic, poppy "Melodies," also saw its release later in the year.Beer's vocals were first heard on songs by other artists including Cody Simpson's "Valentine" and 2015's club track "I I'm Not letting You Walk Away" by Mako. She released her solo debut EP As She Pleases in the year 2018. The first single "Home with You", which was featured in Norway's Top 30, and the EP's placement in the top half of the Billboard 200, reached its highest point. That same year, Beer issued the non-album single "Hurts Like Hell" featuring Offset.
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